Webinar Overview: Auditing Your Yellow Page Budget to Uncover Savings

In a content-rich 60 minutes, which includes time for questions and answers, you'll receive:

• Step-by-step overview of the Yellow Page audit process. How to build an effective tool that will help you manage your expenditures and help identify areas of overspending.

• A framework for understanding how yellow page advertising fits into your marketing and advertising plans. Learn how to determine directories that cover your service area, headings that are best used for your service lines and how to develop ads that support your marketing and advertising campaigns.

• Valuable directory share rating tool. Overview of Directory Share Ratings how they can be used by healthcare marketing executives who are responsible for the purchasing of Yellow Page advertising. We estimate that most advertisers are overspending by 35-55% and are in need of qualified third party information to assist them in making cost effective purchases.

• Best Practices. Examples of various size facilities and the savings they acheived. Learn how they gained control of their spending, redesigned their yellow page program and uncovered savings that they could redirect to other marketing projects that would drive new patients and new revenue!

• An overview of the Internet Yellow Pages and consumer usage versus Internet Health Sites and how information for healthcare providers is accessed by patients.

• Each facility that attends will receive. A no-obligation yellow page directory overview based on primary zip code provided during registration,and a complimentary Excel audit template.

COST FOR WEBINAR

FREE! Multiple attendees per site are welcome. Organizations needing multiple site access should contact 800.779.3980.

WHO SHOULD ATTEND

This Webinar will benefit anyone who is interested in saving time & money in their Yellow Page purchases.

• Hospital Marketing and Planning Executives
• Physician Practice Executives

SPEAKER(S)

Cynthia Newton, President, HCCG, Inc, Mooresville, NC

Webinar Overview: Managing Your Local Search Results

A fast-paced 45 minute overview, which includes time for questions and answers.

• Every month, online consumers perform over 3 billion searches for nearby products and services. The effectiveness of your Local Search strategy makes all the difference when it comes to delivering accurate contact information to patients when they are ready to call.

• Focusing on meta tags and SEO results is at the forefront of most healthcare providers' web strategy. What is often overlooked are Local Search listings for the multitude of service lines, practices and providers.

• During this 45 minute overview we will show real examples of how search results for your service lines or physicians may not deliver the results you or your patients expect and what you need to do to manage listings on Google, Yahoo, Bing and other key internet search tools as well as mobile and mapping devices like TomTom and Garmin.

COST FOR WEBINAR

FREE! Multiple attendees per site are welcome. Organizations needing multiple site access should contact 800.779.3980.

WHO SHOULD ATTEND

This Webinar is ideal for someone with a beginner to intermediate understanding of Search.

• Hospital Marketing and Planning Executives
• Physician Practice Executives

SPEAKER(S)

Cynthia Newton, President, HCCG, Inc, Mooresville, NC