Webcast Overview

Auditing Your Yellow Pages Budget: In a content-rich 60 minutes, which includes time for questions and answers, you'll receive:

• Step by Step overview of the Yellow page audit process. How to build an effective tool that will help you manage your expenditures and help identify areas of overspending.

• A framework for understanding how yellow page advertising fits into your marketing and advertising plans. Learn how to determine directories that cover your service area, headings that are best used for your service lines and how to develop ads that support your marketing and advertising campaigns.

• Valuable directory share rating tool. Overview of Directory Share Ratings how they can be used by healthcare marketing executives who are responsible for the purchasing of Yellow Page advertising. We estimate that most advertisers are overspending by 25-40% and are in need of qualified third party information to assist them in making cost effective purchases.

• How a hospital system uncovered over $240K in savings in their yellow page advertising. A two-hospital System in NJ, was over-budget on yellow pages by $129,000 and when the newly appointed Marketing & PR Director came aboard in the fall of 2007, she knew it would take many laborious hours and outside assistance to get a handle on the yellow page expenditures. Learn how this System gained control of their spending, redesigned their yellow page programs and uncovered over $240K in savings that they could redirect to other marketing projects that were much needed and for which there were no marketing funds for - till NOW!

• An overview of the Internet Yellow Pages and consumer usage versus Internet Health Sites and how information for healthcare providers is accessed by patients.

• Each facility that attends will receive. A no-obligation yellow page directory overview based on primary zip code provided during registration,and a complimentary Excel audit template.

Webcast Overview

Learn Which Yellow Pages Your Consumers Use: In a content-rich 60 minutes, which includes time for questions and answers, you'll receive:

• Learn about Directory Share Ratings reports. What Directory Share Ratings reports are and how they can help advertisers evaluate Yellow Page direcotries. HCCG will review the various report formats and using real client examples show how HCCG used the reports to evaluate the directories and effectively eliminate underperforming directories.

• Using Directory Share Ratings as a tool to figure a CPM for the directories you advertise. CPM is measurement most marketers are familiar with and one that publishers do not want you to use in evaluating your Yellow Page expenses. Althought there is no perfect formula to tell you how much of your advertising budget should be alocated to Yellow Pages, using DSRs to determine a CPM will take you one step closer to analyzing your expenditure more effectively. Paired with our webcast "Auditing Your Yellow Page Budget you will be well on your way to a more cost efficient purchase that will make your CFO smile.

• Each facility that attends will receive. A no-obligation yellow page directory overview based on primary zip code provided during registration,and a complimentary Excel audit template and a 15% discount on any DSR report.

COST FOR WEBCAST

FREE! Multiple attendees per site are welcome. Organizations needing multiple site access should contact 800.779.3980.

WHO SHOULD ATTEND

This Webcast will benefit anyone who is interested in saving time & money in their Yellow Page purchases.

• Hospital Marketing and Planning Executives
• Physician Practice Executives

SPEAKERS

Cynthia Newton, President, HCCG, Inc, Mooresville, NC

HOW THE CONFERENCE WORKS

1. After you register you will recieve an e-mail confirmation with instructions on how to participate in the web-based presentation. Access will start 15 minutes prior to the start of the presentation.

2. There is no limit on the number of site participants, for multiple sites within one organization please contact Cynthia at 800-779-3980 ext 1 prior to registering.

3. You will have an opportunity to ask questions during the last 5 minutes of the conference.

4. You will receive a follow-up call from a HCCG Business Development Strategist to follow up on any questions not covered during the webcast.