We have a contract with a CMR (Certified Marketing Representative – aka National Yellow Page Placement Agency), do we have to switch?
HCCG works with both local and national advertisers. When a client places their yellow pages through a CMR we work with the CMR on behalf of our client. Think of HCCG as an extension of your marketing department that focuses on yellow pages. You will still sign all contracts from the CMR and your billing for yellow page advertising will continue to come from your CMR.
How are you different from a CMR?
A CMR is a sales channel for all publishers who belong to Yellow Page Association (YPA). Often referred to as "National" the CMR handles yellow page placements for large accounts that meet the criteria set forth by the YPA; 20 or more directories, 3 or more states, 2 or more publishers and 30% of your advertising dollars must be spent outside of your primary state. All qualifying advertisers must be owned by the same entity (some rules changed over the years regarding these criteria). CMRs are compensated by the publisher anywhere from 10% to upwards of 30%. They are incentivized for increases and penalized for decreases.
HCCG works on behalf of the advertiser. We work exclusively with healthcare providers. We are current with healthcare trends and attend the same continuing education conferences and seminars that affect the industry we serve. HCCG works with both local and national advertisers of all sizes; small rural physician practices to large multi-state healthcare systems. We have assisted over 450 healthcare providers spanning the past ten years and have saved millions of dollars for them to reinvest in their marketing budget. Our focus is on ensuring directory advertising encompasses market-specific directories, applicable headings, appropriate ad size and clean, concise copy. Our goal is to produce a cost-efficient and results driven program that supports your overall marketing & communications efforts. HCCG saves you TIME and MONEY.
What do your charge for your services?
HCCG is contingency fee based. After we complete your no-cost, no-obligation assessment we prescribe our services that meet your needs and project HCCG fees based on the findings.
How much can you save me in my placements? What kind of discounts are you able to get?
Let us clear up an industry myth. There are no "discounts" in yellow pages. There are Incentive Buys (rate reductions on certain item codes that are predicated on an increase in placement sometimes called Step-up plans); Pre-pay Discounts from some publishers and occasions when a CMR will give "discounts" that are actually a share of the commission they receive on the placement.
HCCG does not offer any special discounts; every program we place on behalf of our clients is designed to be cost-efficient and effective in supporting your marketing and communication objectives.
How do you save us time and money?
HCCG counsels you to help facilitate cost-efficient yellow page decisions based on your market, your goals, and your budget. Initially, we identify the objectives for your specific service lines and the climate of health care in your market. Armed with over 20 years of marketing experience and 10 years of successfully helping hundreds of healthcare providers, our time-tested, proven methodology delivers between 45-70% savings on current yellow pages expenditures. Our primary goal is to leverage our expertise to achieve the maximum benefit from your yellow page investment.
What if you can't save us money?
In the 10 years that HCCG has been serving healthcare providers we have never failed to help them save money or time. Our custom programs are designed to meet your specific marketing objectives. We ensure consistency and continuity in not only image, but effectiveness as well.
Don't the Publishers/CMRs consider HCCG an adversary?
We work with a "Letter of Agency", submitted to the publishers and CMRs on your letterhead. Your request to assign HCCG as your authorized negotiator in the yellow pages buy must be honored by both publisher and CMR.
HCCG works for you, the advertiser (typically compensated by a share of savings, costing you nothing out of pocket).
The Publisher sales representatives work for and are compensated by the publishers
The CMRs work for the publishers, and are compensated based on the amount of advertising you place.
The more you spend the more they make.
Sign up today for your no-cost, no-obligation detailed analysis and custom savings proposal. You have nothing to lose and much to gain: an improved program, options to help you save your facility money and more time to devote to your responsibilities.
