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1.20.10
HCCG promotes their monthly webcasts in a new direct mail postcard, watch your mail for our exciting offers.
1.18.10
Riverwood Healthcare Center joins our client roster this month
12.1.09
Our team is growing! Join us in welcoming Charlene Sellman and Susan Bologna!
11.1.09
HCCG is a sponsor of the CHPRMS Fall Conference, we look forward to seeing you there.
Non-salary Cost Reduction
It's not just a headline or a task on our to-do list, it is an industry necessity. Our purpose is to be a resource to all healthcare providers. HCCG is a partner for providers to turn to for questions, tools or assistance with their Yellow Pages. Often called a "necessary evil" many marketers don't realize that bigger isn't always better. That the purchases they make in the yellow pages don't drive the bottom line.
Contact information for healthcare providers most definitely needs to be in the Yellow Pages. Yellow Pages support a healthcare provider's awareness marketing and other communications including referrals!
HCCG is a valuable resource in making a cost-efficient Yellow Page buying decision. Combining yellow page expertise with healthcare marketing knowledge and assisted by proprietary software HCCG assists providers in choosing market-specific directories, applicable headings, appropriate ad size and clean, concise copy based on their specific needs and market climate.
Healthcare marketers no longer have to guess which directories their patients use, no longer do cost concious marketers need to attempt to save money on their own without guidance from the experts. The Directory Doctor is waiting to write your prescription for savings.
Saving Green in the Yellow Pages
The Directory Doctor recommends listing PCPs (Family, Internist, Pediatric, OB/GYN) individually in the White Pages in their primary service area as well as listing them under the Physician & Surgeons heading as a regluar listing, no bold, color or extra lines.
For more cost saving tips from the Directory Doctor take part in our free webcast "Auditing Your Yellow Page Budget".
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