HCCG NEWS
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May 16-18, 2012
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| HCCG and OLM | Online Listing Management will be attending the NESHCo Spring Symposium, Strategies for Hitting a Home Run in Healthcare Communications Today, in Boston, MA. HCCG and OLM are also the proud sponsor of the Hospitality Suite, please stop by for more information about our solutions. |
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April 29 - May 1, 2012
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| HCCG and OLM | Online Listing Management will be attending the 17th National Summit on Healthcare Marketing Strategies on April 29th – May 1, 2012 at the Ritz-Carlton in Orlando, Florida. Come to Booth 49 to receive your FREE Online Visibility Report and register to WIN a Kindle Fire. |
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April 17, 2012
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| HCCG is pleased to welcome aboard Center for Sight in Florida to our clientele. |
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Non-Salary Cost Reduction
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It's not just a headline or a task on our to-do list, it is an industry necessity. Our purpose is to be a resource to all healthcare providers. HCCG is a partner for providers to turn to for questions, tools or assistance with their Yellow Pages. Often called a "necessary evil" many marketers don't realize that bigger isn't always better. That the purchases they make in the yellow pages don't drive the bottom line.
Contact information for healthcare providers most definitely needs to be in the Yellow Pages. Yellow Pages support a healthcare provider's awareness marketing and other communications including referrals!
HCCG is a valuable resource in making a cost-efficient Yellow Page buying decision. Combining yellow page expertise with healthcare marketing knowledge and assisted by proprietary software HCCG assists providers in choosing market-specific directories, applicable headings, appropriate ad size and clean, concise copy based on their specific needs and market climate. |

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Saving Green in the Yellow Pages
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The Directory Doctor recommends listing PCPs (Family, Internist, Pediatric, OB/GYN) individually in the White Pages in their primary service area as well as listing them under the Physician & Surgeons heading as a regluar listing, no bold, color or extra lines.
Healthcare marketers no longer have to guess which directories their patients use, no longer do cost concious marketers need to attempt to save money on their own without guidance from the experts. The Directory Doctor is waiting to write your prescription for savings.
For more cost saving tips from the Directory Doctor take part in our free webcast "Auditing Your Yellow Page Budget". |

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